The better the structure of your site, the better the rankings in the search engine will get a chance. Every website has some “structure”. This can be a rigid and well-structured structure, or it may be a disorganized mess of pages. If you are deliberately and careful with your site structure, then you will create a site that achieves search excellence.
Why Is an SEO Friendly Site Structure Important?
This is one of the most important parts of your SEO strategy. At the moment, your website can be efficient and streamlined, with webpages that are systematically classified and well-kept like an organized filing system. Your website can be efficient and streamlined, with webpages that are classified logically and kept like an organized filing system. On the other hand, your website can be systematically developed without much initial thinking about its structure, and now it has become a scattered and intangible mess of pages.
This article gives the best advice on how you can create a powerful site structure that will be indexed and crawled by spiders, and appeals to users, while at the same time provide the best possible SERP rankings and listings.
A Good site structure means a user make great Experience from You.
When you remove colors, then fonts, kerning, graphics, images and white spots, good site design is really about a great structure.
The human mind craves cognitive equilibrium – Being able to keep pieces together logically, to find the things they were looking for, and finding what they are looking for. Thus, a strong and logical site structure is cognitive satisfaction for users.
Plan Your Site Hierarchy
This step would be useful for those who create their website from scratch or want to increase the existing one in terms of basic SEO. Before you start making pages in CMS, plan your structure. You can do it on something like a whiteboard, a spreadsheet program (excel, Google Drive spreadsheet), most word processors, or like Visio or OmniGraffle.
There are some features of the hierarchy that you should keep in mind.
Make your hierarchy logical. Do not make complicate this process. You want simplicity, both for yourself and for the ease of crawlers and users. Each main category should be unique and specific. Each subcategory must be related to the main category in which it is located.
Keep the number of main categories less than seven. You do not want to have too many main categories. There should be only some main things If you have more than seven, then you want to add the organization again, and make it a little less.
Try to balance the number of subcategories within each category. Basically, try to keep it almost the same. If there are fourteen subcategories in one main category, while there are only three subcategories in the other main category, then it may be slightly unbalanced.
Pay attention to URLs
After creating your website, proceed with a simple and user-friendly URL structure that follows your website hierarchy.
Use readable words that are always better and more attractive to users than long ID numbers, Consider using punctuation in your URLs because they are more useful to Google and make sure to use hyphen (-) instead of underscore (_),Use relevant keywords in your URL because you need both users and crawlers to find your pages. But please avoid keyword stuffing and keep a healthy balance.
Your URL structure will be organized according to your site hierarchy. This means, of course, that your URL will have the actual word (not symbol) and appropriate keyword coverage.
Page, Layout, Formatting
The layout of your page is very important. The layout can be anywhere from the size of the text where you put the content, links, and pictures.
Internal linking is essential for every website because it helps link links around web pages and increase site navigation. every website page should have a link to and a link from another website page. Google’s bots find and index websites following one link to another link so a smart internal linking will help them to find new content on your website.
When interlinking your website, follow the hierarchy (main categories and subcategories) so that all pages are connected at different levels and between each other.
Sitemap helps search engine crawlers track all new pages that appear on your website. Search engines can also use sitemaps as a reference when defining canonical URLs. By the way, Google indexes them faster with Sitemaps than those websites, without which
Use a shallow depth navigation structure
Your navigation structure will clearly follow your site hierarchy. Make sure that those pages, especially important, are not deeply buried within the site. Shallow sites work better, both from a usable and crawler perspective, as described in this Search Engines Journal article:
Shallow website (i.e. three or fewer clicks are needed to reach every page) is far better than a deep website (which requires a long click of click to see every page on your site).
Navigation and User Experience
Navigation can really affect the user experience. If it is difficult to go from one place to another on the website, then users can leave before they get a chance to change. Whenever a website is frustrated, it makes a negative user experience. It can be detrimental for whether a visitor changes into a customer, who can influence the SEO ranking and how your business is performing in aggregate.
There are many tools that can help ensure that users have a good experience and they are able to navigate to different places on the site. By testing the website either by a device or by real users, they can help to determine whether there are any errors or bad links. If there are, then it can be fixed so that the user can have a better experience. Even before launching the website, testing the website may also be useful.
Use Social Media
You might be wondering what the social media is to do with SEO. Recently, the social media post has started to be included in the search results. This means that they are also given SEO rankings. If your business is well-known on social media, it can mean a positive result for SEO ranking, which can promote the popularity of your website and your business in general.
While it is a new factor within SEO, it is important to research how you are helping your SEO and not harming it, how to do the most beneficial social media posting. Social media, such as SEO, is becoming an important aspect of helping a business succeed. It’s almost impossible for a business to perform well without being online or social media.
Site structure is a product of careful thinking, deliberate design and precision organization. The best time to develop a strong site strictly before creating your site is the best time. However, if you are redesigning your site, then you can redesign the design and reconstruct some navigational elements to improve structural SEO.
There are many things to keep in mind while optimizing your site for search engines. Site structure is one of the most important, but one of the most overlooked optimization methods. If you have a great site structure, then great SEO will follow.