What is keyword research?
it is a process of finding actual search terms that are searched by people on search engines. keyword research occurs when we need to find these suitable keywords that are ranking higher in search results. these actual search terms can help you to rank your website higher and improve your marketing strategy.
Why keyword research is important?
It lets you know what topics are most popular among people, and what keyword is getting the high volume of searches. By researching keywords, you can choose these topics and directly target your audience.
How can you do keyword research?
There are a lot of ways to do keyword research depending on the strategies used by different bloggers. but you can use keyword tools that are available on the internet in free or paid version. These tools will help you to find and analyze keywords easily without wasting a lot of time. you can find out which keywords are ranking high, track your competitors and analyze the data to improve your marketing strategies. In, this article I am going to tell you about the keyword researching tools and narrow down a list of five most popular keyword tools. These keyword researching tools can help you to implement a strong keyword strategy to get the search terms that you should really care about.
Google Keyword Planner
This tool is one of the most popular tools for keyword researching. there must be some reasons why this tool is favored by so many people, first it is free and directly integrated with Google AdWords and second, it gives you deep information directly from google. the biggest search engine where everyone wants to rank their sites. It is designed for advertising but you can use it for keyword researching as well it will optimize the results for any of your competitors.
So, what you need to do is just create an AdWords account to use to use keyword planner. After that, you can simply enter your keyword in the search box and you will find a list of keywords related to what you have searched for. you can also find average monthly searches and competition for every keyword.
However, there is a limitation to this tool as well, it doesn’t tell you how a given keyword is doing on other search engines.
This tool is very effective in researching keyword, it has a large number of other features to help you in many ways than just researching keywords. it will show you what people are searching about a particular topic and helps you to keep an eye on your competitors, to target and beat them for the first rank in the search results.
Along with depth information about a keyword, it gives you, search engine reports, short-tail, and long-tail keywords and ad sense CPC. It also provides you other details that you need to properly manage an SEO campaign. you just have to add any URL to see which keywords are ranking for that site. you can also compare domains with their visual charts to understand trends easily and to analyze the results.
However, it is not a free tool, you need to buy the pro version which starts at $99 per month to use all of its features. it allows you to search for ideas and keywords in free version.
This tool is completely dedicated to keyword research. It is good for long tail keywords that are related to problem-solving and will help you to bring targeted traffic for them.
You can still find short keywords as well with a great interface. it shows a list of suggested keywords, you can see trends, search volume, CPC and level of difficulty in the results. You can also dig into local keyword research by targeting the search results by city.
KWFinder comes with both free and paid version. you will have to buy the full version to use all the features provided by the tool.
this tool is also very popular in the list of keywords researching tools. it is a lot like SEMrush but has some extra features. it provides extensive detail for a given keyword.
it uses the clickstream data to show how many searches gets the click. it detects keywords that are generating traffic that gets real page visits.
you can analyze the graph provided by Ahrefs for competitive research. you will be able to track your competitors’ strategies by comparing their keywords with your own identity. It provides more than 5.1 billion keywords over 200 countries, which is a great database that other keyword researching tools lack. you don’t have to waste time in creating a list of keywords in excel as Ahrefs lets you do this to target keywords directly from its the dashboard.
This is also a paid tool; you will have to pay $99 per month to have access to its full features.
Google Trends is a free keyword researching tool by google. Along with the list of suggested keywords it lets you know how much interest around a keyword is and the cause of the interest. It will also show you where the traffic is coming from for a particular keyword. You can search for multiple keywords by location and category. With google trends you can easily search real-time data that will help you to understand trends for keywords, you can also compare these terms and concepts with it.
Google Trend makes it easier for you to understand the data for a given keyword by providing interactive graphs instead of static keyword volumes that most of the keyword tools do.