Keyword stuffing is used by web designers to rank a website higher in search results faster and considered as a “black hat” SEO technique. People overload many special keywords on a web page so that search engines can read it as being relevant. Search engines check web pages relevancy by scanning them for the keywords used on the web page and list them in the search results. most of the time this tactic is practiced by some fraudulent or malicious sites to draw traffic.
This technique is not as popular as it used to a few years back. It was a common method in the early 2000s to fool google or other engines as they heavily depended on exact keyword matching. But some people still use this technique to increase their sits visibility. However, at present, you cannot use it without being detected by Google as it uses updated algorithms now to prohibit any type of black hat tactic in order to provide high-quality content to the audience.
Your site can be penalized by search engines or worse, it can be banned from the search engines permanently if discovered with keyword stuffing. So, I highly recommend not to use Keyword Stuffing if you really want to rank your site in the search results.
How does Keyword Stuffing Works?
Unfortunately, many web designers still practice keyword stuffing. There are several methods of keyword stuffing. some of them include:
Repeating keywords: Unnecessarily repeating words or phrases in a piece of writing or paragraph, despite the unnatural and non-user-friendly experience. For example, imagine someone is selling you a watch:
“Are you looking for a watch? Then You are at the right place for watches, we have the best watches, we sell cheap watches with good quality. you should buy a watch from us.”
In the example the person sounds crazy, generally, people do not use the same word in a paragraph. Using the irrelevant term more than the suggested amount times is not only just poor-quality content but it gives a bad user experience as well. And both readers and Google won’t be satisfied with your content. So, it’s better not to use this tactic to rank your site.
Hiding keywords: As the name suggests this keyword stuffing is not visible to the visitors. People hide keywords in this technique to make it readable for the audience without making it irrelevant by using the same color for both text and background, setting the font size to zero or to add text behind an image.
The user cannot see these keywords but search engines crawlers can still detect them and show the website in the search results. The aim of hiding keywords is solely to fool the search engine algorithm. however, this tactic is not as clever as it seems, because search engines are smarter and recognize these misguided practices.
Block paragraphs: Block paragraphs are essentially a list of different search terms or keywords. These blocks of text are generally neither coherent nor readable and are put on the webpage to increase the number of page hits, there is no use other than loading several search terms in one page to increase the visibility of the site in the search results.
Another way to hide actual search terms is to insert same keywords within the input type “hidden” field meta tag or the keyword tag, page’s code, alt attributes or in the comment tag. Users are unable to see these repeated keywords but can be scanned by the search engine. like all the other keyword stuffing tactics the purpose of this practice is also to give the site a higher ranking.
While all of these tactics of keyword stuffing may look tempting to use for better ranking and may lead people to think they can trick search engines into giving them higher search engine rankings, they will actually lead to lower rankings for a website because Google updates its algorithms regularly and make about 500-600 changes every year.
Why You Should Avoid Keyword Stuffing?
After reading above, you can see why keyword stuffing is a bad tactic to practice for your website.
If you will stuff your pages with keywords, people will not be satisfied. For example, if you searched something on google and clicked on a promising link for quality content instead you find pages filled with keywords without any valuable content that you were expecting to see. Then not only it will give bad experience to the visitors, but it will also harm your sits ranking as well and will drive potential customers away from your web page.
If you think you can increase your traffic by filling your web page with irrelevant search terms, you are wrong, it may do the opposite. All black hat tactics including keyword stuffing are condemned by search engines. Google index websites in SERP after filtering them of any type of keyword stuffing. You can gain success for a short time by using misleading ways to rank but in the long run, it will only harm your website as google penalize websites that violate their policy as instructed by Google webmaster guidelines.
So, I suggest, instead of stuffing your web page’s content with terrible tactics like keyword stuffing it is better to focus on producing quality and informative content around targeted keywords to engage your readers and provide them a good user experience.