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What is Keyword Stuffing? Why to avoid it?

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Keyword stuffing is a “black hat” technique which refers to the practice of inserting many special keywords in web content to get artificially increase a page’s ranking in search results and better search engine ranking. Keyword stuffing is considered as black hat SEO technology best and worst way. This practice is often used to drive traffic to fraudulent or malicious websites. In the early 1990s and early 2000s Keyword stuffing was a common method, when Google and other search engines heavily depend on exact keyword matching.

Why is the using of keyword stuffing so problematic?

The search engine’s work is in connecting viewers with content that will fulfill their search needs, which means search engine use different types of algorithms that do great to favor high-quality, informative content. When the material is not written for a human audience, but instead an algorithm is structured to play, the result is generally read a spam and artificial which does not meet the needs of the site visitor and is not worth them. Care.

How does Keyword Stuffing Works

Many content creators still using keyword stuffing. There are some different methods for keyword stuffing:

 Repeating keywords – Many times in a piece of writing, despite the unnatural and non-user-friendly experience. In the graphic cases, most of the content creator can only repeat the keyword in the block of text in content.

“Hiding keywords” – Content creators use different ways to hide keywords, like change background font color, setting font size or add text behind an image.

Block paragraphs – which were essentially a list of different search terms. These blocks of text are generally neither coherent nor readable, and to increase the number of page hits, there is no use other than loading several search terms in one page.

Google updated its search algorithm to combat this practice and punish it. Google makes about 500-600 changes in its algorithm every year.

The using of keyword stuffing is more easier in terms of the keyword “long tail”,which are longer keyword phrases, often containing four or more words. In fact, the new Google algorithm punishes the stuffing of long-tailed keywords more partially than the stuff of little ones because negatively affecting the readability of the previous text.

Read Also: How to Create Website Structure For SEO

Using keywords strategies correctly

If you want to increase the ranking of your site by trying to cheat the search engine with keyword stuffing shortcuts method, then you are thinking wrong, it will not work to grow your site that will follow the best SEO best practices.

It all starts with creating good and unique content for your real audience, and then produces that content to meet their needs. Google provides you guidance on the production of quality and pieces of content around targeted keywords, it suggests that sites should focus on creating “useful, information-rich content that uses keywords fairly and in context”.

If web page is focus on a single keyword that is closely related to the content. This keyword should be a popular search term with a low competition, so it’s give target to get a higher rank for your website. Focus on all the pages on a different keyword, you can make it easier for search engines to understand what types of content in your website or web pages.

Another best practice is to ensure that the post contains must more than 300 words in each post. Alerting search engines that the material is probably quite robust to provide valuable information, and ensure that your target keyword density of less than 2.5%.

When you use keyword stuffing than you get negative results, single keyword is a better practice to increase site ranking, keyword synonyms, and long-tail variations of primary keywords within the content to strengthen the focus of the topic.

According to Google algorithm, keyword stuffing is black hat method but it is also ineffective. Meta tags are not used to rank higher your websites, so that the keywords kept are ignored.

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