Home Tech What Is Black Hat SEO

What Is Black Hat SEO


Black Hat SEO refers to a group of practices that are used to increase the rank of a site or page in search engines, which means that the violation of search engine terms of service The term “black hat” was created in Western films to separate “bad people” from “good people”, who wore white hat (see white hat SEO). Recently, it is commonly used to describe those who do unethical work with computer hackers, virus makers and computers.

The term black hat refers to aggressive SEO strategies that violate search engine guidelines and best practices. The original identifying feature of Black Hat SEO is to defy users and its only focus is on manipulating search engines and rankings. Black Hat strategies like article spinning, content automation, and keyword stuffing are used to manipulate rankings and to organize low-quality content in search results. They will also create link whales and cloak links, create doorway pages and use the tier link building. If you are curious, today what is the most common black hat SEO practices used to manipulate Google, I am going to reveal them within this article!

Black Hat SEO Techniques

Paid Links

Matt Cutts explains it clearly: Most of the time things are incredibly obvious: people are paying outright money for link based on PageRank, trying to get higher rankings, flowing PageRank. He also said that: Ninety-nine percent of the time it is clear that there are links that are being bought and paid and are being sold and it is all kinds of goods.

Buying links for SEO have some undeniable advantages to the buyer. First of all, it’s easy. Once the transaction is done, there is no need to worry about the quality of the material. Secondly, anchor text, a strong Google ranking factor, is also chosen according to the customer’s preferences. These two reasons are enough to effectively manipulate search engine rankings, which is why this SEO technique has been classified as a serious black hat.

Read Also: How To Earn Money Through Blogging

Keyword Stacking and Keyword Stuffing

Search engines check keywords used on websites to determine whether a site is a good match for search or not.

For example, when searching for the keyword “best games”, the results will list sites using a word or related words in the results text.

Not much better. Sometimes people get the idea that they can add a significant amount of keywords to help their site. So if you visit a website with a long list of similar words, then the site is using keyword stuffing.

Generally, people do not use the same word multiple times in the same paragraph. Imagine that someone came to you on the road and said, “Hello, I have a wallet and you’ve dropped your wallet. A wallet is always a necessary wallet, and everyone has a wallet that we like in our wallet pocket. You should make sure that your wallet is safe from leaving a wallet using a unique wallet carrier.


Imagine finding the right search results on Google. Then when you click on the link, you see a site which is nothing like the promised website.

This is exactly what happens when a search engine lists a cloaked site in the crash. People find themselves in unpredictable places on the web.

A cloaked site shows two different sets of information. One page goes to the search engine while the second page goes to the users of the site.

Cloaking is about to baffle a short-term search engine about the type of content in a site. Targeting this strategy on search engines will cause trouble to users coming to the site.

Duplicate Content

Do not try it!

Not just copying plagiarism, search engines will catch copies and delete pages. There is no use of a search engine to list many sites with the same content.

When all the sites listed in the search results are exactly the same, it is disappointing. Nobody wants to sort through multiple sites to find only one content repeatedly.

Focus on content marketing and stick to valuable content.

You may need a duplicate checker review tool to avoid plagiarism.

Read Also: What is Keyword Stuffing? Why to avoid it?

Invisible Text and Links

Keyword stuffing is not the only way to be timid with keywords. Often, site owners get the idea of ​​keeping their sites humanly readable, but they want to add additional keywords or links. Typically, these additional keywords do not make sense on the site, so the website owner hides them from readers.

Websites can hide the keywords and links, and make the text color similar to the background. Anyone reading the site cannot see the hidden link and the text. Search engine spiders can see them and count them as part of the site.

It can temporarily allow listings with hidden keywords. When this happens, search results are not useful. A human finder finds a website that has no relation to the words searched. This method makes the keyword completely invisible to visitors, but search engines can still detect and index them.

Doorway Pages

In other words, gateway pages, jump pages, or bridge pages that are customized specifically for targeted keywords and designed for high rank for special questions. These landing pages have very little value and are used to completely trick the search engines and to move a visitor to another, unrelated destination, from a chosen result.

Comment Spamming

Blogs, videos, and more content are open to general public comments on the web.

Spam Comments are meant to create free backlinks. The links obtained in this way are 100% in ‘no follow’ and do not transfer any SEO, which wastes real time in this technique.

It is currently one of the most popular black hat practices. What’s more, it is not always done manually, various tools are available to automatically spill spam comments on the web

If your blog is open to comment without anybody to control its quality, sooner or later you will get spam comments that will negatively impact users and reduce the quality of their user experience. That’s why it’s better to stop spam annotations before they feel uncomfortable for your readers and discourage them from leaving any valuable comments.


Link building may seem easy at first. But there are many intricacies in this process and there are certain steps to follow to expand your link profile. Use strategies that prefer to stay away from your competitive Black Hat SEO.  Always in a white hat When used properly and with loyalty, can help make your site higher in search results, attract more traffic and increase conversions. But there are some black hat techniques that you can use and it will be a good benefit to your website. Thank you for reading the post. If you have any type of problem then please comment below.

Read Also: How to Find Suitable Keywords for SEOs


Please enter your comment!
Please enter your name here